It’s the millennial’s fault, part 1. (Understanding the client’s of tomorrow)

Every day you read “Trump is the downfall of America,” and 6 years earlier you heard the opposing side stating “Obama is the downfall of America,” but if you want to find common ground bring up the millennial generation.  Quite frankly, if America did a yearly poll to unite the left & right, this might be topic where the glue binds. However, we’re not trying to unite the country today nor bate either side, but merely shade light on next group of home improvers: millennial’s.

Generations Defined

First and foremost, I’d like to announce that I’m a millennial (born in 1991) and if you’re not familiar with “millennial’s,” it’s the demographic of people born between 1980 to 1995. According to researchers, the early 80’s and mid 90’s continue to remain as the generational framework. Identifying such groups has been well-documented for generations and central to our capitalistic countries sustainability. These research studies are central to the longevity of large conglomerates and they often finance these studies. These insights give evidence on many things from technology, education, preferences, and much more.

So what do we know about millennial’s and purchasing homes?

Well, if you’re a realtor you better refrain from the age discrimination, because according to National Associations of Realtors, they had the highest share of home buying activity for 5th STRAIGHT YEAR!* Some may ask, how? This generation is now 10 years removed from the great 2008 housing recession and they finally have the “MULA” (#1 Savings – most popular form of down deposit) and (#2 is a gift from relatives/family often boomer generation).

Keep in mind the combination of the 08′ recession, along with the average graduate leaving school with $27,000 of student debt are not the ideal ingredients for homeownership.  However, 10 years removed from the recession has allowed them to save adequately and pay off their debt. So, congratulations on your first-home purchase. Here’s the keys and there’s the problem’s!

The renovation trends are steadily increasing:

The good news is that these well-known basement dwellers are getting the boot from the parents, and spreading their wings in the marketplace. However, the average renovation from millennial is still significantly lower than their peers. The evidence favors a 7% increase in renovation expenditure from 2015, which is positive in a year-over-year review, but much less than their peers.

Average Renovation spend

Reason’s why millennial’s spend less on renovations:

  1. They prefer multi-family housing (townhouses, condominiums, etc.)
    • More HOA costs, less maintenance, and less interest on exterior upkeep
  2.  They favor new development’s rather than fixer uppers. First-time homeowner’s favor – one-stop shop and fewer headaches (sorry Chip & Joanna – magnolia)
  3. Saddled with debt from college & 1st post college vehicle

General contractor’s and home builder’s can give you a first-hand account of these marketplace trends especially throughout the Northwest Indiana Region. In my town alone (Dyer, Indiana), there’s been a huge demand for town houses and multi-family construction. Yes the older generation of millennial’s (80’s babies) have successfully navigated the financial hurdles to purchase their first-home, but there are MANY adult’s swimming against the current.

So, what do these individual’s do? They have to rent or continue to live with their parents. The best way to provide a visual reference is the movie “Failure to Launch” with Sarah Jessica Parker/Matthew McConaughey.

Failure to launch.jpg

Item’s to know as a contractor or home improvement service when working with this age group in 2018

  1. millennial are 7% more likely to pay with Credit Cards
  2. 50% of millennial’s are “hesitant” or “anxious to use a bank loan for a home improvement project (
  3. 26% of millennial’s are sure they could come up with $2,000 if needed.
  4. Paying with Cash eliminates investment opportunities
  5. 57% of millennial’s feel ” nervous” or “overwhelmed” about buying a fixer upper.

This article is only part 1 of 4 throughout our 2018 blog series pertaining to this specific demographic, because there is way too much information to submit in one article. We believe being educated about your customer’s and their consumer behavior allows us to best present them with products/services.


Have you ever experienced a financial generational gap?

My experience:  While working at Hertz Rental Car I once asked an 86-year-old woman  for her Credit Card pertaining to the vehicle’s security deposit (standard company protocol) and I thought she was going to whack me. However, her generation “Silent” very seldomly use credit cards, and she later informed me her only credit card was in a lock box at her house.


Information was used from these sources:, National Association of,,, and living-proof as a 26 year-old.



Spring Training is wrapping up for Total Roofing!

March 29th. That’s the official opening day for the MLB. Which means spring training is winding down. Spring training is the period when professional baseball players hone their craft for 3-4 weeks with their designated teams. I’ll stop right here, because this article has absolutely nothing to with the MLB, but is about Total Roofing & Construction Services, Inc’s.

The midwest exterior renovation industry sorta emulate’s the MLB’s calendar events: winter meetings, spring training, and season (March – Late October). So what does this mean for us? Since we’re located in the heart of the Chicagoland area and Northwest Indiana we’re used to getting blasted with snow and the frigid cold. So we put together events ranging from field training, safety training, and more during this period. We are blessed to have these tremendous opportunities to improving our processes, skill-set’s, product knowledge, and more importantly provide more value to you!

Spring Training Highlight’s to date:

IMG Conference 2018

Member’s of our team had the great privilege to attend IMG’s (Insurance Mastermind Group’s) 1st ever conference in New Orleans, LA. This conference allowed us to collaborate with 100’s of other contractor’s throughout the nation and learn from niche specialists (attorney’s, public adjusters, and more). In addition, to the breakout sessions and keynotes we also enjoyed ourselves in Bourbon Street!


Sunrise Windows Partnership & Window Plant Manufacturer Tour

TRC’s owner and project manager’s visited Toledo, OH and Temperance, MI to see our window partner in action. We observed how a vinyl replacement window was built from the vinyl to the creation of the glass. We’re proud to be partnering with such an iconic manufacturer and whose a top 1% window manufacturer.

GAF TPO/TIMBERLINE In-house trainings

As a GAF MasterElite contractor our goal is to continue improving our ability to install the roofing systems and teach our new installer’s how to hone their craft. Throughout March we sent our crews and project managers to GAF’s CARE training facility to learn how to install a premium roofing system.


We will be having a 2 day thorough safety class that covers everything from fall protection, 10 hour general construction course, and much more!

GreenSky Financing Partnership

We’ve added an additional home financing vendor to our arsenal to assist our customer’s. We believe this additional partnership will greatly benefit our client’s and offer them further options in making their dreams come true.




49% of Americans live paycheck to paycheck, 4 financial tips to stop running that race.

Do you feel like you’re running the financial month-to-month marathon? If so, did you know most of your peers are in the same situation  (I know it doesn’t feel any better, but you’re not alone)! According to a CNBC article finding more than 49% of people are living paycheck to paycheck. Almost half of all people fall in this category!

Hamster wheel

We’re an honest company and this article will not provide “golden advice” or provide you Aladdin’s genie’ x/y coordinates, but reasonable tips that will save cash, and restore your financial confidence for when diaster strikes.

The best financial advice I’ve ever read  – “All decisions you make should help you move from being a laborer to being a capitalist.(1)”  To better emphasize this point I’ll copy the section verbatim. As a laborer, you are paid a wage for your services. It does not matter if you are police officer, factory worker, doctor, lawyer, or clerk. You are paid a wage for doing some form of work. You are exchanging work for money. As a capitalist, you are paid not for the value of your labor, but for the use of your money. This comes in interest, dividends, or price appreciation, but in one way you are being paid to allow others to use your money. (pg. 11 of Your Money Ratios for Financial Security).

Ok, so how’s this help? Well, first we need to figure out why we’re working in the first place and ultimately what we’re trying to achieve with our earnings. If you’re like the 49% of American’s your in survival or stay afloat mode, but this sentence (1) could help you re-identify how you’re spending, saving, or using our resources we work hard for.

Home Improvement.jpeg

So here’s our 4 financial tips : 

1.(INVEST) Create an Acorn account. This site links to your debit or credit account and round’s up your change to a separate investment account (you pick your portfolio type). It’s definitely a millennial thing, but there’s other advantages as well such as: set-up monthly transfers, incurs interest through investments, and rid’s the old coin jar underneath your bed (which is losing value to inflation!)

  • Theory: $25 a month/$6.25 a week -$15 monthly transfer with change roundup

2. (SAVE) Create an account. Create an online savings account (yield’s currently at 1.45%) and give it a nickname – emergency fund, Kyle’s college, or new roofing system. The charges are low and some accounts don’t even have them. This online banking company keep’s your hard-earn money out of sight, while planning for your next expense and start small 5$ a month.

  • Theory: $5 a month/$1.25 a week – $5 monthly transfer

3. (DEBT) Trade your monthly car payment in for a reliable vehicle vehicle and preferably a gas saver. According to an article on the financial website Motley Fool over 40% of American’s have a car loan.  The average monthly car payment was $503 a month (2016)!  $503 a month is almost 75% of the average monthly grocery bill for a family of 4! 

  • Theory: $503 a month/$125.75 a week – No car payment so you’re making $

4.(RETIRE) Common misconception “I can’t survive the month, let alone think about when I’m 70!” OPEN A ROTH IRA ACCOUNT!!!! IF YOU DON’T, PLEASE LET ME USE IT! This allows you to save up to $5,500 a year and invest it in the stock market! It’s all post-tax dollars, so when you withdraw when you enter in retirement and you don’t have to pay interest on the appreciation or dividends

  • Theory: Reallocate 50% ($251.50) of the car loan to a Roth account & rest in emergency account ($251.50)

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Here’s a recap of your 2018-2019 year with these tips

Invest Segment – $300.00 –

Saving Segment – $60.00 –

Retirement Segment – $3,018.00 – Roth IRA Account

Emergency Repairs/sitaution – $3,018.00 – Savings account (2nd Ally. com Account)

Yearly breakdown = $6,396 in potential saving’s (excludes interest, dividends, investment decisions.