The sexiest home purchase you could make.

We understand roofs are not exactly bringing sexy back. Seriously, we’ve been in the industry for 30 years and still waiting for a comment such as “the new roof led to my wife.” We understand those comments are reserved for cars, bars, & churches. However, what do both bars & churches have? Roofs!

A roof is a necessity that protects your home and family from the weather. Also, it increases the overall curb appeal of your home, increases the value, and an opportunity to talk with your neighbor (Thank us later). Plus, if you live in the midwest you understand the importance of a quality roof. Office Space

So, why does everyone cut corners in the researching process? It’s common for homeowners to only look at price today. Prices are important, but do we believe that the price directly correlates with the quality and service our project demands?  All items should be considered in the roof search: certifications, product, service process, and price. Each item deserves your time. However, today I want to highlight PRODUCT. There’s absolutely no reason to install a three tab shingle on your home. NO REASON AT ALL. The only time we’ll suggest it is if you’re working on your kids treehouse, but I’d question your dedication to the treehouse. The average difference in cost between architectural & three tab shingles is usually $800 to $1200. So here’s an example to put it in perspective.

Common conversation between car salesman & potential client.  Interested in any upgrades? New stereo, heated & automatic seats, & backdoor camera. All these upgrades can be yours for an additional $17 dollars a month. Potential customer “what’s sixteen more dollars a month?” Customer later purchases upgraded vehicle and throughout the next 5 years of the loan pays $1,000 for the upgrades.

Car with a lot additions

Fact’s to keep in mind:

  • Car is a mode of transportation
  • Average new car is owned for 10 years
  • Average cost of used car (1-3 year old) $15,000
  • Average cost of new car $32,000

Common conversation between roofing salesman & potential client

Interested in architectural shingles? Aesthetically sharp, 130 mph protected, better hail resistance, & weighs fifty percent more than the economical choice. You can have all these product attributes for an additional $17 dollars a month. Potential customer “umm, not sure about that” and I’ll have to discuss it with the spouse.

Fact’s to keep in mind

  • Roof protects everything inside of your home.
  • Average roof last’s between 20 to 40 years
  • A home is the largest financial investment of most adults
  • Average cost of a roof repair often no warranty & only on roof under ten years $1,500
  • Average cost of a new roof $9,000

A lot of homeowners have installed architectural shingles and insurance companies suggest it. We understand architectural shingles have only been around for 40 years whereas three-tab a hundred years, but it’s time to change. The product is thicker, weighs more, and the sealant technology allows it to withstand twice the wind of three-tab. All major manufacturers GAF, Owens Corning, CertainTeed, & TAMKO stock architectural shingles.

The next time you need a new roof PLEASE demand architectural shingles and if you believe it’s not in the budget look at the car in the driveway. Do you have heated seats, advanced CD player, or back up cameras?

Architectural shingle benefits:

Homewood Deck

Three-tab shingle benefits:

  • Classic appearance.
  • Upfront cost is cheaper than architectural
  • Most economical shingle in the market
  • 25-year warranty
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If what you don’t flow, might hurt you.

Do I really need gutters? Doesn’t the water run off the shingles into the dirt anyways?

I am sure we have all pondered this before while cleaning the rotted clumps of leaves out of our gutters, at least once. This seems like a very reasonable question, especially when considering the extra cost of gutters and the seemingly unnecessary service they provide.

However, this time of the year may be one of the most critical to have a proper functioning gutter system due to the immense amount of melting ice and snow on your roof! Without proper control of the melt-off from your home, the water would be liable to surround your home in a blanket of ice. Although, many of your children may have recently watched Frozen and enjoy this idea, thick ice is backbreaking to get rid of, and even more dangerous to leave sitting.

Ice Gutters

We often underestimate the effect a slip on the ice can mean for us. Hundreds of people every year suffer injury, and re-aggravate prior injuries, simply by walking to their car in the morning. Much of the ice around your home in our Chicago winters in unavoidable, however, large amounts at corners or around downspouts and at the base of massive icicles may mean your gutter system is actually the culprit!

If the gutters are leaking, or overflowing due to lack of cleaning, improper pitch, or inadequate size for steepness of roof, you could be setting yourself up for a potential morning of ice skating! We here at Total Roofing do our best to inform our clients, and all homeowners that maintaining an effective roof system, especially the flow of water, ensures a longer life for your house and hopefully, a safer environment altogether!

Here’s a short video to those do-it-yourself minded people.

Advertising in the roofing industry? TRC hires new advertising guru

Recently, it’s been brought to our attention that a roofing commercial has crossed the line of no return. This commerical combines the influence of the adult industry along with the daily job of a roofing salesman (one second of the video and you’ll understand). We’ve seen the commercial and as a roofer we agree it’s pretty funny, but as a business we want to know what this company was thinking. Thank goodness for children this company decided to toss the idea out last-minute. We’ll never know the commericals success or whether BBF roofing really fixed the roof. However as outlandish this video appears it brought up an excellent topic.                     Advertising in the roofing industry.

We’d love to tag the video link, but it’s slightly inappropiate. If curious type on Youtube “roofing commericals” and it’ll be BBF Roofing Commercial.

It appears our industry deters companies from differentiating their advertising method’s from competitors. It’s almost applauded to follow competitors and continue traditional methods such as direct-mail outs, billboards, radio segments, door-2-door, booths, and sponsorships. These forms still work or else no one would actively pursue them.  Yet, after years of monitoring the industry it seems each competitor stick to the same things, but with a different font. We don’t believe choosing italics over bold will double your ROI with that mail-out, but they might (says company marketer). The more our marketplace is defined by these age-old tactics the more we realize this crazy commercial may solve a lingering issue.

A recent game-changing ad by an Air Conditioning company.

Yourr wife is hot

Some believe successful advertising is making people talk about your product even if its bad publicity hence Miley Cyrus’s latest antics. As many family business know its difficult to compete with organizations that steep to outlandish tactic’s to draw consumers. So after years of fighting the current we’re finally jumping on board. It’s official that Total Roofing & Construction will be adding their first pond in this unorthodox game.  We will be announcing the hiring of Green Man to Total Roofing & Construction team. Upon a thorough interview process we believe its in the best interest of the company. Distinguished himself and blew away his competitors during the Q &A process. He was extremely charismatic, appeared humble, & held tremendous eye-contact. We hope to upload his interview after he consent’s to it. It’s the best interview our panel has  witnessed first-hand and believe he’ll help our organization grow not only in the green direction, but also the right one.

This means we’re going to avoid making artificial claims such as giving a free roof away (read the fine print here), hire models to work our booths (statistically this does work), or as BBF roofing showed make adult-oriented commercials (which may actually have hit their target market). We believe roofing advertising will begin changing drastically, but in today’s world you either jump on board or sink.

“This is one small step for green man, one giant leap for Total Roofing” –Greenman

Greenman

P.S. (Feel free to follow our advertising guru on Twitter @TotalGreenMan)